Marketing Environment The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
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Economic Factors. The economic environment is a direct influence on all businesses. Obviously if you are studying marketing there is a huge element of economics within the topic itself, and you should be no stranger to the principles of economics.
The business environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful customer relationships.
Micro-environment likewise concerns the inward environment of the organization and influences marketing as well as all the departments like management, R&D, finance, Human assets, purchasing, operations and bookkeeping.