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Introduction To User Experience Personas

What is UX Design? Defining User Experience Design & Explaining the Process Even at this early design stage, ideas start to emerge for the kind of content and functionality to meet these customer needs. Already we see a website forming that has the user and the user’s life experience at its core.

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Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.

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The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics.

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